Comments for Mobile Next Big Thing

Comment on Q&A with Clinique by bob

bob — Thu, 24 Feb 2011 20:59:06 +0000

Evasive?

Not one question about the real value or continued value of QR was answered.

I’m left to believe that Clinique won’t be back for more — unless it’s in Japan.

Comment on Security Flaws Put Mobile Consumers at Risk by Andrew

Andrew — Fri, 11 Feb 2011 13:21:42 +0000

so is what Neustars offering been tested to combat these breaches? what about having encrption on data being sent over a unsecured network like starbuck wifi system or through the airwaves?

Comment on Indirect Codes: There’s a Protocol for That by Andrew

Andrew — Fri, 04 Feb 2011 17:14:04 +0000

Thanks for your commets, Granted some are starting to use 2Dbarcodes, But now we have NFC coming into the fold and the fragmentation is unreal. where does a company like Neustar also make money if barcodes are free? What upside is there for you or your partners to reap any rewards. Are you suggestion we could be 2-3yrs from mass adaption still. Also you mentions sms took a while to to get going , granted they didn’t have the competing technolgies to deal with and the fragmentation. What will it take to get a
viral campaign going and WHY aren’t brands pooling together to luanch such an intitative.. I’ve also seen some lousy campaigns has well has some barcodes that are not readable because of size and no white space in the background , this will only hurt or delay this space even further. thanks in advance

Comment on Indirect Codes: There’s a Protocol for That by Brandon

Brandon — Thu, 27 Jan 2011 20:24:30 +0000

Thanks Lock

Looking forward to the postings!

Comment on Indirect Codes: There’s a Protocol for That by Lock Dethero

Lock Dethero — Wed, 26 Jan 2011 16:18:51 +0000

Yes, we are out of the Pilot phase and have begun commercial implementations with a variety of companies and organizations. We’ll be highlighting some of them here in our blog over the next few months. Stay tuned!

Comment on Indirect Codes: There’s a Protocol for That by Lock Dethero

Lock Dethero — Mon, 24 Jan 2011 14:43:41 +0000

Thanks Chuck, I agree with you that consumer education is key and more needs to be done. It is the responsibility of the brands and other organizations using mobile technologies to implement best practices and ensure a good user experience. We encourage brands to be explicit and give consumers directions on how and why to scan the 2D barcodes in their campaigns as well as allow them to opt-in or out of any specific promotional campaigns. See my blog on Best Practices for a Successful Mobile Barcode Campaign.

I look forward to reading your upcoming articles — the publishing industry is ripe for taking advantage of mobile technologies and applications, see our blog: Mobile Barcodes Bring Newspapers and Magazines to Life.

Comment on Indirect Codes: There’s a Protocol for That by Brandon

Brandon — Sat, 22 Jan 2011 14:18:15 +0000

Just curious, are you guys still in the Pilot phase, or have you moved onto the next phase…if so, what’s the phase now?

I think the clearinghouse has alot of potential for brands if brands will just realize the conusmer wants value when they scan. There’s too much fragmentation now, I need certain scanners to scan certain codes….and once I get linked up all I get is a company’s normal website – most of the time not even a mobile formatted website. Very annoying and it’s turning people away from seeing value. It’s like telling people they can have a free car but the catch is they need to assemble it themselves…no value in that!

Comment on Indirect Codes: There’s a Protocol for That by Chuck lenatti

Chuck lenatti — Thu, 20 Jan 2011 16:51:02 +0000

mobile marketing in general and 2d barcodes in particular require a very different approach from traditional or even internet marketing. Mobile consumers do not respond well to advertising being pushed at them. Its annoying and particularly intrusive on a small handheld device. Marketers as well as consumers need to be educated about best and most effective practices. I wrote a feature story for the upcoming issue of the quarterly specialty graphics imaging association (SGIA) magazine introducing 2d barcodes to a printing audience. I’m also the editor of The Bulletin, a bimonthly magazine from IPA and IDEAlliance (ipa.org). I am currently developing a feature section that for this issue will focus entirely on case studies and best practices using 2d barcodes. Educating practitioners is the most important thing right now. Too many companies large and small are making too many silly mistakes.

Comment on Indirect Codes: There’s a Protocol for That by Lock Dethero

Lock Dethero — Tue, 18 Jan 2011 00:14:07 +0000

Thanks for the comment. The 2D barcode industry is in its infancy in the sense that there is so much potential for barcodes that hasn’t even begun to be unleashed. And, with any new technology, it takes time to get brands on board. If you look at common short codes they were introduced into the market in 2003, and still have not reached mass adoption. Also look at how long it took brands to fully embrace the Internet — almost 20 years, and mobile has a much faster adoption curve, so we’ll get there, but it will take some additional time.

We are seeing some big brands use 2D barcodes in their campaigns as evidenced over the holidays with companies like Target, Toys R Us, Sears, etc. (See blog Real World Examples: Holiday Campaigns). You are right that the increase in smart phone adoption is driving the opportunity for 2D barcodes, but we still to do more in terms of consumer education/awareness as well as interoperability and open standards in order for the industry to take off.

Comment on Indirect Codes: There’s a Protocol for That by Andrew

Andrew — Sun, 16 Jan 2011 13:55:28 +0000

we’ve been hearing about this space continously being in it infancy, so when will it start to gain traction, I still don’t see brands pumping out 2d barcodes yet like theres no tomorrow. I see smartphones are increasing expontentially and should reach 50percent penetration in the U.S by end of this year.. but don’t see the same increase in campaigns in 2d barcodes, what am I missing and are big brands really interested in this , if they are why haven’t some launched campaigns on a regular basis?